FRENCH CONNECTION unveils its new campaign. Shot by Rankin and illustrated by Jo Bird, commissioned by her agent JELLY.
Together with French Connection’s in-house design team they realised the vision behind the French Connection Autumn/Winter advertising campaign,
FROM SKETCH TO STORE.
Jo attended two days on the actual shoot, drawing in front of the cast, crew and models. Then back at the studio working on translating the drawings to nude pictures of the models. The lovely animation team at Jelly then worked hard making Giffs and a small animated movie.
You can see that here:
A huge collaboration, Jo is very excited to see the large billboards and campaign in-store this Autumn.