Cutting Food Waste with Sainsbury’s

I was asked recently to produce this charming scene of a British town made up entirely from food waste! Broccoli for trees, carrot airplanes, and houses made of cheese and bread helped illustrate Sainsbury’s quest to cut down on food waste. ¬†Towns have been asked to sign up in order to win the Supermarket’s donation of one million pounds to investigate techniques to help reduce food waste. This illustration had a super quick turn around as it was needed to promote the giveaway on-line and in the press a few days later. You can read more about the scheme here –¬†

Sainsburys websiteFood town revised pr


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