Amazon have become a fashion force to be reckoned with, stocking designer dresses and luxury apparel. The American team asked me to incorporate their Spring/Summer ’16 fashion shoot of delicate pastel coloured dresses into a complimentary illustrated setting. I pushed for a Spring park with cherry blossom and set the scene with picnics, lamp posts and dog walkers. The scene was then divided into a grid formation with a new square post arriving on Instagram each day, eventually completing the set.
Jelly Kitchen animated the very last 6th frame and using the windy day to full effect blew the illustrated hat off our models head!